Did you know that promotional products are 15% more likely to be remembered than a commercial on TV? How about social media; did you know people who engage with companies on the likes of Twitter and Facebook are 20-40% more likely to spend more money than they do with other firms? If you didn’t, it’s time you immersed yourself in this beginner’s guide to marketing – an infographic courtesy of Promotional Plus. Whether it’s something simple like choosing the colours for your logo to the more complex workings of social media and promotional products, they all contribute to the overall effectiveness of your marketing campaign. You might have spent years developing the perfect product or refining your specialist services, but your success hinges on whether people can find you – and what people think of you when they do discover your business. It’s important to determine what your target audience will want to consume, and how they’ll want to view a company like yours. Want to appear passionate and powerful? Choose a red logo. Opting for a more authoritative and successful appearance? Go for blue. Targeting a younger audience? Twitter is a must. It’s all here below – let us know your marketing successes in the comments.