CEOs often credit their successful decisions to their gut, instead of market research. Considering how expensive research can be and the bias that often comes with survey responses and focus groups, knowing how and when to trust your gut could mean a big difference between a big success and big failure.
Do you still think bad reviews have a negative effect on sales? Or are you sure low prices attract more customers? The team of Amasty Mythbusters conducted a small investigation, w[...]