Today, nearly one-third of the total Internet population shops online. For retailers, this number proves the growing power of online sales. To attract these connected consumers, retailers must make purchasing on their website pleasant, convenient, and easy. What else do consumers want from their online shopping experience? We take a look at the latest comScore survey for a glimpse into online shoppers’ preferences and behaviors.
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2013 Consumer Gift Cards Survey: This survey was conducted November 2013-January 2014.Over 700 people were polled. For more info go to giftcardmarketingsystem.com