When creating outdoor visuals for your businesses you want to make sure that your message will not go unnoticed. A recent study revealed that of all of the advertisements made each year only three percent are liked while 89 percent go completely unnoticed. How can you change this for your business? In addition to having an effective color scheme and easy-to-remember message and call to action, it is necessary to have a layout for your outdoor visual that grabs the attention of the person and gets your message across. Directional cues on your ad go a long way toward affecting the outcome of the interaction between it and the potential customer. Whether you want to be explicit in your intentions or more subtle with what action you want the consumer to take, you must always aim to separate yourself from the vast amount of advertisements and signs already out there. Obvious cues such as big, bold letters and arrows pointing directly to your call to action will instantly bring the viewer’s attention to the most important part of your graphic. However, suggestive tactics such as effectively using white space and position text and photos in a way that guides the person through the advertisement can also be highly effective. The key is to experiment with a variety of designs and directional cues to find the ones that resonates the most with your target audience so that you can be part of the three percent rather than having your sign and business bypassed.

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