1st-Direct is the UK’s largest swimming pool supplies website and mail order business in the U.K. We are a family run business and have been trading over 38 years. We provide everything that you need for your pool or spa, including swimming pool chemicals and filters all at competitive prices.The internet side of our business was developed in 1998 and is now the largest in the UK for mail order swimming pool products. In 2007 1st-Direct took over another warehouse giving us a total of over 80,000sq ft on two levels with designated packaging and dispatch areas and state of the art computer systems.

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