Best free applications to optimize your social media efforts laid out in in an easy-to-read periodic table. Moving from one side of the scheme to the opposite, apps designation changes from getting followers to obtaining authority.
The top layers of the table refer to more listening-in and research tools.
The middle layers of the table move through tools that are more suitable for analyzing.
The last row apply to bulk use of social media platforms; for example broadcasting broad culling and bulk messaging.