Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
The ultimate purpose of a Google search algorithm update is to improve the user’s experience. Google makes over 500 search algorithm changes per year. Its most recent algorithm, [...]
Black Friday is the most famous day in American shopping history. But is it overrated? We think so. For years, the day after Thanksgiving has been all about outrageously long line[...]