Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
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With virtually every brick and mortar now vying for a powerful online presence and more e-commerce sites than ever before, more and more people are starting to use the web as a mea[...]