Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
This infographic by Message Systems highlights key points from a study by the leading email influencer of our time, David Daniels. The study looks at the effectiveness of marketing[...]