Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
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This infographic deals with the highly competitive and popular subject of marketing automation, including information about how top preforming companies are measuring the success o[...]