Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. I feel you should take it seriously. You should be respectful. You are pu[...]
In today's sales environment, leads typically come from two sources, online or offline -- each comes with a very different makeup and convert based on differing tactics. Not surpri[...]