Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
Business, marketing and advertising have evolved, but one thing hasn’t changed, businesses still need clever and cost-effective ways to get noticed. What better way to do that than[...]