Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
Having a great idea to start a business is not just enough. Ronn Torossian, CEO of 5WPR suggests that a well searched public relation strategy needs to be there in order to insure [...]
You are at the crossroads. Will you deliver a personalized and productive customer service experience or will you deliver an experience that leaves customers wanting and the bottom[...]