Social media has now been around and viable for businesses for quite some time, and is no doubt a major piece to a lot of marketing budgets. But are marketers tracking the right social media metrics, and is social media actually benefitting the bottom line? Only 24% of companies that are monitoring their social media accounts said they were monitoring the ROI of social campaigns. Are you monitoring what matters?
SEO has been around for a long time now, but there will always be new waves of entrepreneurs and marketers who are just starting to learn SEO or search engine optimization. This se[...]