PaymentSense infographic reveals differing online shopping habits between men and women.  

This infographic has uncovered some surprising results when it comes to women’s behaviour when shopping online, in comparison to their male counterparts. If you are interested in finding out how to devise your marketing campaigns to best to target both genders, you may want to read our expert advice that follows below the infographic. The infographic examines general behavioural differences with men and women when shopping online. Statistics involved with spending patterns are displayed, including genders use of coupons, bargain hunting and retail therapy. You may find it hard to believe, but the fairer sex are more likely to shop online than men, with a staggering 72 per cent of women having shopped online within the last 30 days, compared with 68 per cent of men. The use of social media in the purchasing process is analysed. While men are more likely to use social media sites Reddit, Google+ and LinkedIn, the number of women on Pinterest, Twitter and Facebook far outnumber the men. As you may expect, women love a bit of social interaction.

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