In today’s sales environment, leads typically come from two sources, online or offline — each comes with a very different makeup and convert based on differing tactics. Not surprisingly, the characteristics vastly differ based on how whether they were acquired online or off. No matter where the lead was acquired, the first hour is critical in likelihood of converting that lead. We’ve broken these traits down and compared online and offline leads in the following infographic.

No matter if the lead is online or offline, the average time in takes one to contact the prospect is crucial. The longer it takes to make that first contact after the lead comes in, the less-likely the lead will be converted, Take a look at lead stat, characteristics and at the typical sales process for both online and offline to help you convert more leads and drive sales.


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