Different marketing strategies have been around for years. Businesses are constantly trying to find innovative ways to reach the customers wherever they are. With the introduction of the Internet, many companies switched over to email marketing and banner ads, reaching consumers on their computers. Now, marketing experts will tell you there’s a better way to reach consumers and that is on their smartphones. What Is Mobile Marketing? Mobile marketing is an advertising phenomenon that is sure to grow as time passes. Consumers everywhere are connected at all times with their mobile devices, and now businesses can reach these consumers on those devices. Mobile marketing includes advertisements that appear on any mobile device, from smartphones to tablets. Phone Platforms There are many different options for consumers when they are purchasing smartphones. Some of the most popular brands include Apple iOS and Android. Windows and Blackberry are also smartphones some consumers might be using, since they are recently on the rise. In order to effectively reach the target audience with the most effective advertisements, consider what each phone brand is predominantly used for. Blackberry has been marketed as the perfect phone for business and work, meaning you will want your mobile marketing strategy to include advertisements that will reach the majority of users. iPhones and Androids both promote apps, making mobile app promotion ads a must on these phones.

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