As the world becomes more oriented towards mobile devices, businesses have begun to recognize the benefits of developing apps and mobile-friendly websites for their customers. However, there are a lot of things that a business ought to consider when deciding how to deliver its website to the mobile user. The majority of businesses these days are opting for native apps over the mobile web, but that may not necessarily be the right choice for your business. So how do you know whether it makes more sense to go with a native app or the mobile web? Let’s weigh the pros and cons:

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