A new Tablet Trends Study by Rosetta reveals that the majority of tablet users (68%) will likely spend significant time with their touch-screen devices in the bedroom. At the potential expense of their significant others, consumers are enjoying their own private “honeymoon” with their tablets for the first few months as they get to know their new devices in some untraditional rooms in the home, including 24% who take their tablets to the bathroom.
The Tablet Trends Study also unveils important key learnings for marketers about where and how tablets are being used over time. For brands that understand these new behaviors and adapt engagement strategies to follow usage patterns, their investment and effort to reach consumers on connected devices will be far more effective.
More information on the Tablet Trends Study is online at: http://currents.rosetta.com/index.php/2012/02/rosetta-tablet-trends-study-qa-on-key-findings/