Millennials, also known as Generation Y, are broadly defined as those born from the early ’80s to the early ’00s. Three quarters of the tech-savvy 16-24 year-old subset spend longer than ten hours online every week, and almost all use Facebook (97%), which is the most popular network for brand interaction for the vast majority.But what do they expect from brands on social media? Here are some dos and don’ts.
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