In a fast-moving digital world, consumers want instant and on-demand service. And with 90 percent of the world’s population covered by a cell signal, it’s really no surprise that text messaging — also called short message service (SMS) — is becoming a vital mode of communication for small businesses looking to reach out to their customer base in a way that is both efficient and friendly.
So, you have created an engaging, informative and topical blog post. You are about to hit Publish and send it live, out on the web for the world to see. Stop! Before you go any fur[...]