We spend money because we can, as simple as that. On the flip side, the precarious economic situation worldwide makes people more weary of what they spend on. This is where coupons step in and reconcile these two tendencies.
Spending patterns and shopping habits in the United States are to a large extent shaped by coupons.
Initially we would cut out coupons from newspapers, now it is becoming increasingly popular to print them or download to our smart phones.