This infographic shows the online gambling performance of players in the UK. Player information was extracted from Smart Live Gaming`s database and the data was sorted in a way to determine statistical trends. Players are segmented into city, age bracket and gender. A visual comparison has been created which shows the following: • Liverpool is the best performing city out of SLGs top 12 cities • London has approximately 84% more players than Liverpool • There are 5 times more male players than female • Female players on average perform better than males – with regards to winnings • Although the age group 40-44 outperform the next age group (being the 45-49 group) the latter has 20% more players gambling online at SLG

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