the-half-life-of-data-infographic

In this infographic we illustrate the longevity of data and the rate of decay to business information. The impact of data decay cannot be underestimated. Each year, UK businesses waste £220 million sending mailings to the wrong people. If someone has moved house or passed away, that mailing is a complete waste of money. The same applies if your database contains duplicate data. DQ Global’s data quality solutions have been designed to suit the needs of every part of the business. We can implement data quality software that integrates with your existing systems. The article upon which we have based this infographic can be found at: http://www.dqglobal.com/the-half-life-of-data/


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