So you’ve got yourself a great infographic that your audience is really going to love… but how do you make sure as many people as possible not only see, but also share, promote and link to your infographic?
Your infographic has the potential to reach thousands, if not millions, of people, and the best part is this publicity can be achieved free of charge. What’s more, once you’ve done your bit and got the word out, thanks to the viral nature of content sharing, the rest of the hard work will be done for you!
Not sure where to start? Follow these simple tips to get your infographic (and your business!) the publicity you need.
1. Add the infographic to your blog, or create a separate webpage for it
If you have a blog, make sure you add an article about the infographic. (If you’ve already written a press release or email campaign, you’ll already have plenty of content to use.)
• Always add the HTML code to allow your site visitors to embed the infographic on their websites. This ensures you get a link back to your page (as opposed to someone just saving the image and adding it to their site without a link).
• Make social sharing links prominent and invite your users to share.
2. Submit your work to infographics websites
This is a really quick win, and as you’re on this website, chances are you’ve already made a start. Sites like this one are an ideal fast, free and effective way to start to generate interest, traffic and links to your site. Some sites even offer free, permanent backlinks (like this one!).
• When submitting your infographic, make sure you include some descriptive text containing your keywords, this will help people find it on search engines.
• Make use of the sharing links on the website you submit to, tell your friends and colleagues that your infographic is featured on another website and get a conversation going.
• Consider using paid advertising options to give your infographic prominence over the rest. (We provide an ‘infographic of the week’ service, Twitter promotion and advertising space.)
3. Start Social Sharing
Infographics and social media are a marriage made in heaven. People love to interact with and share rich content which is visually stimulating, engaging and easy to digest.
Infographics are perfect in this way. Promote your infographic to your Twitter followers and encourage them to share. Add it to your Facebook, LinkedIn, Google+, Pinterest pages.
• Consider putting a small prize up for grabs to everyone who re-tweets, that way you incentivise your audience and encourage them to share with their contacts.
• Submit the infographic to bookmarking sites such as Digg, Delicious, Reddit and StumbleUpon. Infographics are hugely shareable on these platforms so make the most of them.
4. Submit your infographic (and supporting content) to key bloggers
Having your infographic featured on influential blogs is priceless – greater visibility, increased brand awareness, more traffic, higher search rankings; it’s all on offer if you can convince bloggers to show off your work.
• Build relationships with influential bloggers by sending unique, personalised emails.
• If you get the opportunity, pick up the phone and speak directly to bloggers/journalists. Talking to someone instead of using email is massively more effective in building a relationship, establishing trust, and perhaps most vitally, not being ignored. Influential bloggers get a lot of requests to post content, be different and direct, it could give you the advantage over your competitors.
• Make life as easy as possible for bloggers. Ask them how they want to receive the content and do exactly as they say – provide all the necessary text, images and links, whatever it takes to get your work out there.
• Negotiate – can you help to promote their blogs in return, perhaps by linking from your site or using your social networks? If you can provide a service to bloggers and help them promote their work, they are much more likely to do the same for you.
5. Write and submit a press release
Well written press releases can get you a great deal of online media coverage. In addition to increasing interest in your brand/product/service, the most important benefit is SEO – the more your press release is used, the more backlinks you will get to your site- this increases your search engine ranking for relevant keywords, helping your audience find your content which in turn drives up the traffic to your site.
• Make sure your press release is real news, not just a promotion of your business. Address a need or trend in the industry, be relevant and don’t push your business. For a useful guide on what works, check out this great article
• The key is not to write a press release promoting your infographic, but to tell a story which pulls in the statistics used in the infographic. You can then link to the full infographic in the press release as a helpful reference point for supporting information.
• Identify the keywords you want to increase your ranking for, and make sure these are embedded into the press release. Use moderation, don’t stuff the whole piece with keywords, it needs to be readable and engaging so keep the human reader in mind, not just the search engine spiders.
• Embed a few links to pages on your website (including to your infographic page of course) into the press release content. This is crucial as it allows other websites to link to your site, helping to convince search engines that your site is trusted and relevant.
6. Send an email Let your existing contacts know about your infographic
By sending a catchy, informative email you can bring your new infographic to the attention of your existing clients/fans/stakeholders.
• Make sure the email has a point, don’t just say ‘look at our great new infographic’ but tell you audience why it is relevant to them.
• Show a thumbnail of the infographic which links to the full version on your webpage – this will give you a good chance of a high click-through rate and take your visitors to your website where they can interact with more content.
• Include social sharing links – make these really prominent, don’t just make sharing an option, actively ask your audience to share on their networks.
7. Write a ‘Social’ Release
Similar to a press release but aimed at content sharing on social networks, try writing a social release.
• Try to imagine where your content will appear – what sort of thing would you click on while using social networks? Remember the target audience may be viewing your content in recreational time, so make it snappy, casual and interesting. Use catchy headlines and make it attention-grabbing.
• There are free tools out there to distribute your content, such as Pitch Engine. Find a many as you can and submit your content to them all.
Take your pick from the tactics above, you don’t have to do them all, but the more work you put in, the more you will get out of your infographic.