People are accessing websites through a variety of mobile devices these days, from iPads to Galaxy Samsung smartphones. The percentage of people that use smartphones is increasing all of the time and recent statistics show that 97% of people over 16 in the UK own a phone. People want to access the internet whilst they are on the move, wherever they happen to be. Currently, 26% of people in the UK use their phone to do online shopping and experts predict that this figure will increase rapidly over the next few years.
With new apps and easy payments processes, online shopping is becoming a firm favourite with people who like to save time or don’t like to spend hours walking round the shops. So if more people are looking to use their phones and other devices to visit websites, those websites must be set up to support users of these devices.
In other words, websites must be responsive if they are going to provide a good user experience. If you have ever accessed a website that isn’t mobile friendly, you may have found yourself scrolling around pages that have no navigation menu. How did that make you feel? You were probably frustrated, right? Did it make you want to do business through that website? Highly unlikely.
So putting yourself in the shoes of your potential customers, you know that you need to cater to the high volumes of traffic that come in the form of mobile users. If you have got a responsive website already then you need to put the wheels in motion before you lose even more business. Most WordPress templates that are available are already set up to be responsive, so there are no excuses for having a website that isn’t mobile friendly.