Traditional advertising often entails a strategy focused on placing ads that have the widest reach possible. This aims to boost brand awareness, including the product or service it tries to sell to a target audience. For this reason, marketers find the best location to place billboard. This usually involves an area with a lot of foot or vehicular traffic. The concept also applies to print ads and commercials: the publication that has the most subscribers and channels or shows with the most viewers get the top spot.
The same principle applies to digital marketing, which is the reason why marketers are utilizing Facebook Ads in their campaigns. With 2.2 billion monthly active users, it’s a huge mistake to ignore this kind of online reach. But to maximize the service’s potential, you should be able to fine-tune your skills in posting ads. The good news is, you can always perform test posts and gather more data to make the necessary adjustments.
For more in-depth information on how to make Facebook advertising placements, here’s an updated guide to keep you informed.
Infographic Source: https://blog.spiralytics.com/facebook-advertising-placements-infographic