It’s in every businesses best interest to make their customers feel special. It helps to create loyalty, appreciation, and a positive brand image. A great way to do this is by personalizing the product or service a business offers to its customers. In the past this happened through smaller social interactions. It’s nice when the staff at a coffee shop know everyone’s name and when a retailer saves items for customers.
Recently though, hyper-personalization through the use of analytics has been rising in popularity. Now, instead of just making nice and personable gestures, businesses can make real suggestions and changes. Netflix, for example, has developed an algorithm to provide movie recommendations and page layouts. These are based on the exact way each user watches content, using statistics like engagement, watch time, and time preferences.
All the most popular brands use this form of hyper-personalization to develop tailored experiences. Amazon emails its customers with products they’re likely to buy. Spotify creates unique playlists with music it’s users like. Starbucks develops an app which remembers exact orders and variances. Personalization not only creates loyalty, but it saves the consumer time and effort. This is the modern power of hyper-personalization.
Infographic Source: https://www.brandguard.ai/blog/the-winning-formula-brand-consistency-plus-personalization