How Marketers Use Color Psychology

psychology-of-color-in-marketing

Every color has a connotation in the human mind. For example, yellow increases metabolism. Humans associate yellow with food and hunger. For marketers familiar with color psychology, this means food vendors should use yellow in their decor. Using color psychology in marketing takes several steps. First, marketers need to know …

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Why Digital Events Remain Popular

Digital Events Popular

During the pandemic, virtual and hybrid events exploded out of necessity. Now, much like remote work, digital events remain popular in post-pandemic life. 72% of professionals plan to attend virtual events as often as they used to attend physical ones. Audiences have moved to digital platforms like Zoom and Microsoft …

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Building and Sustaining Scalable Agency Growth

how-digital-agencies-grow

So you’re an agency owner and have been able to ride all of the rough waters that these last few years have been with the pandemic? Congratulations! As we round the corner toward the end of the year and the temperature turns cold, your plans for growth are just warming …

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B2B eCommerce Trends & Statistics 2022

B2B Ecommerce Trends and Statistics

B2B eCommerce has gained massive popularity in recent years. However, there is still little people know about the topic. B2B eCommerce is a vast topic with several fields under its umbrella. For starters, there are about six types of B2B eCommerce businesses. They are Wholesale, Distributors, Franchisers, B2B2C, Manufacturers, and …

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7 Cold Calling Strategies to Boost Your Sales in 2022

7-Surefire-Cold-Calling-Strategies-to-Land-New-Customers

Cold calling is a sales technique that has been around for decades. It’s often used by entrepreneurs and small business owners who don’t have the budget to create an advertising campaign. Cold calling is also sometimes used as a last resort when other marketing techniques, such as email marketing or …

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The Secret To Making Your Ecommerce Business Stand Out

secret-making-ecommerce-business-stand-out

If your company isn’t on the ecommerce bandwagon yet, then you’re saying no to business growth. Regardless of what size or industry your company is in, making your products available on different ecommerce platforms will grant you more conversion opportunities. Paired with a comprehensive marketing strategy, going digital can make …

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Selling Insurance to Different Generations

Selling Insurance to Different Generations

Selling insurance to different generations can be challenging as we have to deal with different individuals with different needs and requirements. It isn’t easy to sell insurance if we don’t understand our customers, but now, with the help of this infographic, you will be able to understand your customers better. …

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Interesting Digital Marketing Stats

Interesting Digital Marketing Stats

The majority of small businesses have a very weak online presence despite the fact that most people go to the internet to find things they need. Buyers will often visit various websites and read through reviews simply because they want to make the best possible decision with information that’s available …

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How Will the Apple iOS 14 Update Affect Facebook Ads?

Apple iOS 14 Update Facebook Ads

You may have started to receive notifications in your Facebook Ads Manager to “prepare your ad account for the impact of iOS 14 changes”. What changes are going to take place with this update and how will they affect your Facebook Ads? The main impact of the iOS 14 update …

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Create a Fuss-Free Content Marketing Plan

Create a Fuss-Free Content Marketing Plan

With each passing day, the web is getting flooded with too much information and we are now saturated with content. To win a competitive edge in such a scenario, it’s not enough to create high-quality content. It will take you years to drive traffic if you don’t take adequate measures …

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Reasons to Use Spin to Win Popups

spin to win info

Spin the wheel popups, one of the best gamification popups available today is simply overlooked due to these two main reasons, Its less known beneifts The pricing factor But eCommerce stores and websites who’ve understood the benefits of using a spin to win wheel make sure that they make good …

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Is SEO Worth the Expense?

Is SEO-worth-the-expense

Search Engine Optimization is essential for businesses to grow and reach more people, but the cost of running an SEO campaign tends to shock many small business owners. When comparing the expenses of traditional advertising and SEO, business owners will see that the former is often cheaper than the latter, …

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