The Future of Generative Marketing and AI

How Generative AI is Changing Marketing

Artificial Intelligence, AI, is a hot topic. Many people remember the movie I-Robot, and that is what they think of initially when they hear AI. However, there have been so many technological advances that there are tasks that AI can help with. Many tasks that are tedious, or costly to …

Read more

Best Option For An Outdoor Noticeboard

Outdoor Noticeboard

Here is a handy infographic produced by the UK website called Noticeboards Online that features information to help you to choose the best material for the display area of your outdoor noticeboard. View this design to read about the best outdoor noticeboard options including magnetic panels, traditional cork, felt / …

Read more

How Marketers Use Color Psychology

psychology-of-color-in-marketing

Every color has a connotation in the human mind. For example, yellow increases metabolism. Humans associate yellow with food and hunger. For marketers familiar with color psychology, this means food vendors should use yellow in their decor. Using color psychology in marketing takes several steps. First, marketers need to know …

Read more

Why Digital Events Remain Popular

Digital Events Popular

During the pandemic, virtual and hybrid events exploded out of necessity. Now, much like remote work, digital events remain popular in post-pandemic life. 72% of professionals plan to attend virtual events as often as they used to attend physical ones. Audiences have moved to digital platforms like Zoom and Microsoft …

Read more

Building and Sustaining Scalable Agency Growth

how-digital-agencies-grow

So you’re an agency owner and have been able to ride all of the rough waters that these last few years have been with the pandemic? Congratulations! As we round the corner toward the end of the year and the temperature turns cold, your plans for growth are just warming …

Read more

B2B eCommerce Trends & Statistics 2022

B2B Ecommerce Trends and Statistics

B2B eCommerce has gained massive popularity in recent years. However, there is still little people know about the topic. B2B eCommerce is a vast topic with several fields under its umbrella. For starters, there are about six types of B2B eCommerce businesses. They are Wholesale, Distributors, Franchisers, B2B2C, Manufacturers, and …

Read more

7 Cold Calling Strategies to Boost Your Sales in 2022

7-Surefire-Cold-Calling-Strategies-to-Land-New-Customers

Cold calling is a sales technique that has been around for decades. It’s often used by entrepreneurs and small business owners who don’t have the budget to create an advertising campaign. Cold calling is also sometimes used as a last resort when other marketing techniques, such as email marketing or …

Read more

The Secret To Making Your Ecommerce Business Stand Out

secret-making-ecommerce-business-stand-out

If your company isn’t on the ecommerce bandwagon yet, then you’re saying no to business growth. Regardless of what size or industry your company is in, making your products available on different ecommerce platforms will grant you more conversion opportunities. Paired with a comprehensive marketing strategy, going digital can make …

Read more

Selling Insurance to Different Generations

Selling Insurance to Different Generations

Selling insurance to different generations can be challenging as we have to deal with different individuals with different needs and requirements. It isn’t easy to sell insurance if we don’t understand our customers, but now, with the help of this infographic, you will be able to understand your customers better. …

Read more

Interesting Digital Marketing Stats

Interesting Digital Marketing Stats

The majority of small businesses have a very weak online presence despite the fact that most people go to the internet to find things they need. Buyers will often visit various websites and read through reviews simply because they want to make the best possible decision with information that’s available …

Read more

How Will the Apple iOS 14 Update Affect Facebook Ads?

Apple iOS 14 Update Facebook Ads

You may have started to receive notifications in your Facebook Ads Manager to “prepare your ad account for the impact of iOS 14 changes”. What changes are going to take place with this update and how will they affect your Facebook Ads? The main impact of the iOS 14 update …

Read more

Create a Fuss-Free Content Marketing Plan

Create a Fuss-Free Content Marketing Plan

With each passing day, the web is getting flooded with too much information and we are now saturated with content. To win a competitive edge in such a scenario, it’s not enough to create high-quality content. It will take you years to drive traffic if you don’t take adequate measures …

Read more