Brands That Mattel Owns

Mattel, a global leader in the toy industry, has been captivating the hearts and minds of children and collectors alike for decades. With a rich history dating back to its founding in 1945, the company has evolved into a powerhouse, synonymous with innovation, creativity, and timeless entertainment. In this infographic, we will delve into the fascinating world of Mattel, exploring its history, key milestones, and the extensive portfolio of brands it owns.

History and Founding:

Mattel was founded in 1945 by Harold “Matt” Matson and Elliot Handler in a garage workshop in Southern California. Initially, the company specialized in creating picture frames, but it soon shifted its focus to toys. In 1959, Mattel introduced one of its most iconic creations, the Barbie doll, revolutionizing the toy industry and establishing itself as a major player.

Key Milestones:

  1. Barbie’s Debut (1959): Barbie, the brainchild of Ruth Handler, the wife of co-founder Elliot Handler, made her debut at the American International Toy Fair in New York City. This fashion doll quickly became a cultural phenomenon, representing aspirations and diverse career choices for girls.
  2. Hot Wheels Introduction (1968): Mattel expanded its portfolio with the introduction of Hot Wheels, a line of die-cast toy cars that became immensely popular among children and collectors alike.
  3. Acquisition of Fisher-Price (1993): Mattel expanded its reach in the preschool market by acquiring Fisher-Price, a renowned brand specializing in toys for infants and young children.
  4. Partnership with Disney (1996): Mattel secured a licensing agreement with Disney, allowing them to produce toys based on popular Disney characters and franchises.

Brands Owned by Mattel:

  1. Barbie: The flagship brand of Mattel, Barbie has evolved over the years, adapting to changing cultural norms and introducing diverse dolls to reflect a wide range of backgrounds and professions.
  2. Hot Wheels: Known for its collectible die-cast cars, Hot Wheels has become a staple in the toy industry, appealing to car enthusiasts of all ages.
  3. Fisher-Price: Catering to the youngest members of the family, Fisher-Price offers a variety of toys, including playsets, activity centers, and educational toys designed to stimulate early development.
  4. American Girl: Acquired by Mattel in 1998, American Girl produces dolls representing different historical periods and contemporary characters, along with accompanying books and accessories.
  5. Thomas & Friends: Mattel acquired the rights to Thomas the Tank Engine and Friends in 2012, expanding its portfolio to include the beloved train characters and related merchandise.
  6. Mega Bloks: Mattel’s construction toy brand, Mega Bloks, offers building sets for children of various age groups, fostering creativity and fine motor skills.
  7. UNO: A popular card game, UNO has been part of Mattel’s portfolio since 1992, providing hours of family-friendly entertainment.
  8. Masters of the Universe (He-Man): Mattel’s action figure line, Masters of the Universe, introduced the iconic character He-Man and the fantasy world of Eternia in the early 1980s.


Owned by Mattel


Infographic Source:

Mattel’s enduring success in the toy industry can be attributed to its commitment to innovation, strategic acquisitions, and a diverse portfolio of iconic brands. From the timeless Barbie to the thrilling Hot Wheels, Mattel continues to capture the imaginations of generations, leaving an indelible mark on the world of play and entertainment. As the company embraces the future, it will undoubtedly continue to shape the toy industry landscape for years to come.

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