There’s more pressure on brands than ever before. Our ‘always on` culture means there’s no longer that distance between you and your audience – just think how many people use social media as a customer service resource outside of operating hours for example.
To keep up with these demands, you need to have the best marketing team. But do you build your own in-house team or outsource your marketing needs to a specialist agency? Our new infographic looks at the pros and cons of each approach.