Get your school’s website started in 4 steps

Having a clear, professional website is the most important part of marketing your independent or private school. There is no better way to communicate to potential students and families what your school is all about and what you have to offer in the way of academic and extracurricular activities. Getting your website up and running is easy and just takes four basic steps. First, plan out the project including a timeline and budget. Then, make sure you have a clear brand, including school colors, logos, mascots and any other items you need. The longest step is next: develop the content that you want to go on each page and consider how you want your site to be structured. Once these steps are done, you’ll be ready to publish your site and can start attracting families to the excellent academic programs, extracurricular activities and school community you have built at your school.

school's website planning guide

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