Your stationery design choice reflects the image that your business projects. Investing in good quality business stationery is recommended. Best branding strategies include applying custom graphic arts to your logo design, name, and slogan.
Business stationery like business cards, envelopes, letterheads, among other items, typically represents your company. Read on to know how to make your business stationery pop.
1. Decide what business stationery you want
First, decide precisely what stationery is crucial for your business. Choose what you prefer regarding your business. Your business determines:
- The letterhead sizes and receipt forms to use when communicating with suppliers and customers.
- What business cards to use when dealing with new customers
- What compliment slips to use when adding short handwritten messages
- The embossed logo to add to your envelopes- these may seem like an extra luxury, but they add a touch of professionalism that’s hard to beat.
2. Choose fonts with care
Typography plays an essential role when designing business stationery. Selecting an appropriate font for text is vital in every design. A few days air day us all it takes to choose the correct font.
The selected font should embody the character and spirit of your brand. It’s essential to match your font with your brand’s essence. A clear and legible typeface takes people a short time to understand what your business stationery should be all about.
Avoid fancy fonts that force readers to strain their eyes. Limit the number of fonts in your design. Instead, play with different font sizes for the existing fonts. Using too many fonts leads to contradiction as all fonts fight for attention.
However, if you choose multiple typefaces, make sure they have substantial contrasting differences to create harmony. Combine fonts with a clear hierarchy between them-one should be more prominent than the other.
3. Use color sparingly
Psychology dictates that color can impact a person’s emotions and behavior. As much as colors have a measurable impact on people, some color combinations don’t. Anyone can stipulate who you are and what you do based on your chosen colors.
Stationery colors help the customers decide if they want to stay engaged. This means you have to work hard for your stationery to stand out. Look at your competitors’ brand colors since you are in the same line of businesses to help you create unique color combinations.
Knowing your business inside out is a helpful guide to knowing what color scheme to choose for not your logo and stationery. The best color combinations include red and white, white and black, yellow and black, and many others.
Keep it simple- simple colors have the most impact and can stand the test of time.
4. Include the right information
Your business stationery should include essentials like contact information your customers and suppliers may need. This should entail phone and mobile numbers, email and website addresses, fax numbers, business addresses, and other methods of communication.
Additional information should be what your business offers. This makes it easier for clients to contact you.
5. Create a logo
Logos are essential. They are a cornerstone for any business. Symbols explain what you do, how you do it, why you do it, including who you are. All social posts, presentation decks, marketing materials, and business cards should have one for consistency.
A good logo design should be able to include all these tiny graphics. The logo should be timeless, eye-catching, encompass your brand, and work well, large or small.
Use visual presentation for your brand-they speaks louder than texts. Empty spaces work well with logo designs. Be literal with your logo name- if your business deals with things use that as your logo.
However, don’t make your logo complicated, remember simple is classy, don’t be too trendy, and don’t settle for a low-quality logo to save some money.
If you are struggling to develop a logo, you can hire a freelance designer to create one as symbols differentiate you from your competitors.
Learn from the most successful businesses about their secret sauce to logo success. Collaborate with your designer to combine excellent tips to make your stationery design stand out. They always have a good know-how of what works best. Good strategies engage your target audience, and long engagement turns prospects into sales. So make sure your business’s stationery is well designed professionally.