Search engine optimization is considered to be one of the best digital marketing strategies to grow any business. The way it is done, however, depends on an organization’s scale and website.
For big companies that have a lot of webpages for their products and services, being successful through SEO means investing a lot of time and in-house resources, which may last for months or years depending on the project goals.
To save time and money, but at the same time stay competitive in the organic search, it’s become a trend for enterprises to outsource their SEO to other agencies based in countries like the Philippines- therefore the rise of Enterprise SEO Outsourcing. It is efficient and cost-effective for large companies, but succeeding will ultimately depend on your strategic structure and how capable your SEO outsourcing agency is.
Here are some tips that will make sure your enterprise SEO outsourcing program will work for your business.
First of all, assign a manager from in-house staff. Enterprise SEO outsourcing requires someone from your own roster to make sure everything is done right and to make decisions. Clarify the roles with the agency. Every team must fulfill these roles:
- Project Leader
- Outreach and Link Building Staff
- Content Writers
- Graphic Designers
- Account Management
Next, check if the agency has a capable Enterprise SEO Platform. These platforms are usually subscription-based tools used to track the performance of an enterprise’s website and pages. Ensure that the agency uses a project management system. An organized project is less likely to have problems, so the agency you choose must use project management.
Request for a sample report. You must have your expectations in line with what the agency can deliver. Requesting a sample report can help you see if the agency’s work includes the data that matters to your campaign. Lastly, run the outsourcing partnership one action at a time. Rushing can lead to things being overlooked.
For more information, here’s an infographic :