Selling insurance to different generations can be challenging as we have to deal with different individuals with different needs and requirements. It isn’t easy to sell insurance if we don’t understand our customers, but now, with the help of this infographic, you will be able to understand your customers better. Basically, people are divided into four generations: baby boomers, generation X, generation Y, and generation Z.
Each generation has its unique features. For example, generation Y or millennials and generation Z are very technical friendly. The best way to approach them would be through social media.
But generation X and baby boomers prefer face-to-face communication rather than social media. By understanding these small behaviors, we will be able to connect with our customers better.
The below infographic explores information about how to sell term life insurance polices to different generations.
Infographic Source: https://agencyheight.com/selling-insurance/