A majority of consumers worldwide take vitamins and supplements on a daily basis. In the US, at least 70% of every demographic takes daily supplements. The most common type is vitamins, followed by specialty supplements.
What is fostering supplement industry growth? Thanks to the pandemic, the world’s death rate has increased several years in a row. During COVID-19, more people bought supplements to support their health. New scientific research found that vitamins may improve health, reduce workout-related injuries, and slow the rate of brain shrinkage.
In the future, expect more supplement categories to arise. DTC supplement brands are also flourishing.
Infographic Source: https://www.preworkout.org/the-big-business-of-supplements/