Today, websites have become the faces of most businesses. Whether you are operating a completely online business or are running a physical store that has a website, you can usually expect people to go and visit your website whenever they want to learn more about your brand and what you do.
Your website is a critical part of your online presence that is hugely important when it comes to getting the message out about your brand and making a good first impression. Your website design plays a huge part in building your reputation, boosting conversions and increasing sales either online or offline, so here are some main design factors to focus on.
When visitors browse your website, they will expect to easily be able to find what they are looking for. If they can’t, they might bounce off the site and try somewhere else, which will not only damage your sales but can also increase your bounce rate and harm your SEO and Google ranking. It’s important to focus on easy navigation with different categories and a search function to make it as easy as possible for website visitors to find exactly what they are looking for.
One of the main things that can be easy to overlook when designing your website is how readable the text is to somebody else. Consider everybody when you are choosing font styles and sizes including people who are using smaller screens and people who might be short sighted or have other disabilities. To test it out, walk a few steps back from your monitor with the browser open and see if you can clearly read the text and see the information provided on your website from here.
Another issue that could leave a bad first impression on visitors to your website for the first time is a non-responsive design. If visitors are coming to your site using their mobile devices and it is cutting off half of the page or they are struggling to click on links, they are not going to form the best opinion of your business as a whole. Along with this, not being mobile-friendly can harm your SEO, so it is worth bringing in a professional web designer to make sure that your website looks great on all devices. Click here to find out more.
Clear Calls to Action
The calls to action on your website shouldn’t just stand out as a result of the language that you use in the content to draw attention to them, but also due to how they are incorporated into the design. If your calls to action are blending into the rest of your site, then they might be very easy to miss. Make sure that when you are designing call to action buttons, you choose sizes, shapes and colours that stand out from everything else to make them obvious.
Since your website might be the first place that new customers will head to when they want to know more about your business, it’s important to understand the impact of web design in making a good first impression.