Introducing their brand to customers and expanding their clientele are essential aspects of running a company in New Jersey, especially when they operate in the digital world.
Many have resorted to implementing search engine optimization or SEO online marketing techniques to boost their website’s online visibility and improve its capabilities of attracting customers. It has grown in popularity among business owners and will continue to grow in the coming years. But is SEO worth the money?
Most modern consumers often rely on search engines like Google or Bing to expedite their search for needed goods and services. Once the search engine returns relevant results, the user can simply browse the listed websites and choose which they think best answers their online query. Moreover, people are likely to find what they are looking for on the first few pages of these search results, and they rarely navigate beyond them.
If a website is not optimized, it will remain on the last pages of search engine results with few to no visitors, fewer buyers, decreased online sales, and other drawbacks.
Without SEO, companies will trail behind the competition, looking up to market leaders who have already established their place in the online realm. Small businesses that do not use SEO will have to spend their time trying to catch up to competitors who invested early in this digital marketing technique.
As the industry landscape becomes more competitive, businesses should become more proactive in their marketing efforts. Even though SEO is expensive and requires consistent on-page and off-page optimization efforts, it brings a favorable return on investments that other marketing campaigns might not be able to achieve.
Business owners might still ask themselves why they should invest in SEO. Landau Consulting shares a humorous infographic below to give entrepreneurs more insights about whether SEO is a worthy investment.
Infographic Source: https://landauconsulting.com/who-in-their-right-mind-would-invest-in-seo/
1 thought on “Who in Their Right Mind Would Invest in SEO???”
Agree, SEO should be every business primary choice when its comes to online marketing. Patience, is very important.