The Advantages of Subscription Models

December 30, 2023

In the modern age of technology, consumers have plenty of choices when purchasing a product. There is the traditional route of physically buying it at a store, purchasing it online, or purchasing it via a subscription service. With over 225 million subscriptions at around 3.7 subscriptions per person, many consumers have already subscribed. Subscriptions come in a couple forms, namely curated subscriptions, replenishment subscriptions, and membership subscriptions. Curated subscriptions include physical products such as beauty products, replenishment subscriptions are for groceries and toiletries, and membership subscriptions offer access to online services like Amazon Prime.

With all these options, the reasons for getting them tend to vary. It can range from cost-effectiveness to convenience to simply enjoying subscribing to something. There are even services aimed at tracking subscriptions such as TrackMySubs and RocketMoney. Ultimately, for whatever the reason, consumers both commercial and residential stand to see many advantages when they choose to subscribe.

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Infographic Source: https://www.lexmark.com/en_us/products/hardware/lexmark-go-line/lexmarks-the-spot/data-shows-subscriptions-are-here-to-stay.html

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