Digital marketing has long surpassed more traditional forms of advertising. And it is now the primary focus of marketing budgets. Email and SMS are two of the most common digital channels businesses use to interact with clients. However, they often do only one at a time, although merging these may benefit companies enormously. If you want to find out the benefits of combining email marketing with SMS, stay with us until the end of this article.
Top 5 Benefits of Combining Email Marketing with SMS
Once again, Love Infographics is here to help you grow your business. Today’s article will assist you in comprehending the benefits of merging your SMS and email marketing platforms. This will substantially complement your marketing efforts and help you earn more revenue. Despite their differences, email and SMS marketing have some similarities, such as simple automation, sky-high ROIs, and adaptability.
Combining their respective strengths and contextual variances helps advance your multichannel approach. Together, these channels provide powerful communication that meets the demands of consumers and fosters positive associations. Combining these channels generates further advantages.
1. Additional insights
SMS marketing and email marketing both focus on and aim for a direct response. When you launch an SMS or email campaign, statistics become trackable, enabling you to enhance the success of future marketing efforts. If you can keep track of the insights, you have a decent chance of resolving the identified issues. You can easily obtain all of your SMS and email marketing data and reports.
Many tools give you extensive metrics on your campaigns, such as the number of sent messages, the number of opens, the number of clicks, the number of spam complaints, and the number of unsubscribed. With these figures, marketers can analyze the effectiveness of each campaign individually. Determine the extent of audience participation and the number of persons who have reacted to the campaign. And this is all invaluable information.
2. Building up your subscriber base
A small number of subscribers might be a problem, especially if you have to buy an email or SMS list. Sending a message to unknown users is like shooting in the dark, which is why this bought list is bad for business. Subscriber acquisition through email and text message marketing can complement one another.
Sending an SMS marketing campaign that includes a mention of a link to sign up for an email list is one way to achieve the desired result. And the same holds true the other way around. Combining email marketing with SMS is one of the best strategies to boost your sales this year.
3. Personalized interactions
SMS and email marketing may both benefit from customized content. Sending a campaign to your audience in a generic fashion will not provide the desired results. But if you deliver a personalized broadcast, you’ll get a far higher return on investment and conversion rate, among other perks.
We get so many messages daily and respond to each one individually. If a message or email seems too generic, we ignore it and may even delete it before reading it. You want to make your e-commerce business stand out. So, if one of the emails we get includes our name in the subject lines, we’ll see it as a nice touch and will be inclined to read it.
4. It’s cost-effective
Integrating your email and SMS marketing may save you money, which is one of the most appealing advantages. Depending on your location and the volume of messages you send, SMS marketing might be one of the most cost-effective strategies out there. SMS marketing costs as little as $50 a month, but that number might vary widely based on the scope and nature of the campaign.
Email marketing is also one of the most fruitful advertising approaches. While it may appear pricey at first—with pricing ranging from $9-$1000 per month for a mid-sized company—a well-designed email marketing campaign can quickly raise your income and enhance your conversion rates, engagement, and website traffic. Our friends at moversdev.com can confirm this. They’ve been able to reduce costs and gain excellent returns on investment via a well-coordinated SMS and email marketing campaign.
5. Assists you in adapting to our mobile-first world
Customers’ preference for buying online has led to a corresponding rise in the use of mobile devices. United States citizens spend around three hours a day is spent on their mobile phones. Mobile devices now account for half of all global online traffic. As the number of people using smartphones increases throughout the globe, more and more businesses are turning to this kind of advertising.
Since mobile devices can send email and SMS campaigns, a unified multichannel strategy can be built by combining SMS messages with mobile-optimized emails. Integrating these two will enhance mobile leads’ likelihood of converting and advance them further in the sales process.
We can state that marketers must adopt the most effective method to get the desired outcomes and the greatest possible reach. However, you cannot rely on the benefits of combining email marketing with SMS alone. Your email or SMS marketing success greatly depends on campaign kind, audience demographics, and size.
If you want to maximize the advantages of the campaign, we recommend using both SMS and email campaigns. Many of the benefits have been described in the preceding paragraphs, and we’re confident you’ve heard enough. Using email or SMS marketing automation tools can also enhance the effectiveness of these efforts.