Many companies institute corporate gifting to their clients to help build connections and foster new growth with them. Gifts are a powerful tool for this purpose as clients will remember your name far longer if given a gift. Many CEOs believe that gifting provides a measurable and positive return on investment. Gifts make clients feel valued and respected, but giving a generic gift with no intent behind it can make your company seem disconnected and uncaring.
Customers want brands that feel real and authentic with the vast majority finding personalization far more appealing than something they know many others received. Giving a personalized gift can create a powerful brand ambassador as recipients want to show off and talk about the gift they received. This makes gifting invaluable for influencer marketing as they can have a large audience hear nothing but good about your brand.
Learn more about how gifts make better relationships and how to pick the best gift for your clients here:
Infographic Source: https://regardspromo.com/choosing-the-right-gift/