Salespeople are the face of every company, that is why it is extremely necessary for every company to invest in sales training. It helps employees identify their weaknesses and errors so that they would know what they need to improve and correct the next time around.
As a result, far too many companies think that sales training programs can boost their sales team’s performance in an instant. Unfortunately, it does not work that way. Instead, it is designed to gradually and continuously improve a company’s present status and achieve its long-term goals.
This misleading approach, along with other mistakes are the reasons why most sales training investments go to waste. Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details the top five reasons why sales training fails:
1. Lack of specific target
2. Lack of Buy-in
3. Focusing solely on motivation
4. Treating sales training as a one-off event
5. Not performing evaluation and analysis
To learn more about the top five reasons why sales training fails, check out the infographic below: